Social media has become a must-have for businesses, but so many fail to update their accounts regularly. Consistency in posting is key to developing a following, which is why planned social media campaigns should be a part of any marketing strategy.
Below is an Instagram campaign I designed for American Standard Water Heaters: a brand introduction to the national stage for this regionally known product. While AI was used in developing the graphics, skilled editing and knowledge of how to use AI was also involved. The concepts and headline copy are all my original work.
