As a Marketing Specialist, I specialize in demand generation - creating want where there was indifference and need where there was only want. I do the behind-the-scenes work that lays the groundwork for Sales.
Below are samples of my more recent work: published advertisements, a white paper I wrote for bnp Media (Plumbing & Mechanical, PM Engineer), sales literature that I designed and edited, and videos that I scripted and/or directed.
I choose not to film video anymore; however, I do still photography and slide decks (as shown in the videos below). By working closely with the video production artists during post-production, we created exactly what I was tasked with delivering: a 4 - 5-minute informational product video, and two tutorial videos on how to install and program the Proton Series Digital Master Mixing Valves.
The "Proton Series Model Features Guide" that I designed, featured in this video, resulted in a more than 200% increase in requests for the Proton sales brochure.
